Bay Military Appreciation Program
Military Serving Military
GM Military Discount

Thank you for serving our country. Now we’d like to return the favor.


As an active duty or retired member of the military, you and your family have made plenty of sacrifices. Long deployments. Hazardous duty. Frequent duty changes.

At Bay, we know what it’s like.


The Bay family includes veterans, military spouses, and other military family members. So we understand the unique challenges you face in your daily life – let alone when buying or servicing a vehicle.

Meet our Bay veterans.


Brian J. Sigler
GM1 (SW)
Retired US NAVY
David L. Broner
BT1 (SW)
Retired US NAVY
Chris Edgerson
Former Coast Guard RM2
Michael Forsyth
Assistant Chaplain
Retired US ARMY

Put our force to work for you.


Click any of the buttons on the left to see how Bay military discounts, help with financing, and a wide array of services make buying and maintaining a vehicle more affordable and convenient.

In addition to our Military Appreciation Program, you can also take full advantage of Bay Xtras, a suite of services and programs that will save you money when buying a new vehicle at Bay, and throughout your vehicle’s lifetime. Click here to find out more.